Consultants | Dr Paul Brennan
Investor Outcomes from Investment in R&D
Dr Brennan has a strong commitment to industry realising significant financial, social and/or environmental gain from any investment in R and D. This was a guiding principle during his period as a recipient of industry investment (1968 to 1999) and is one of the reasons for the success of his breeding activities.
Dr Brennan’s period as a consultant and as a board member with SRDC has hardened this attitude. Industry investment should be accepted by a provider agency/entity with industry outcomes as a clear commitment. Industry has a responsibility to ensure this through the identification of easily assessable performance criteria (both milestones and outputs) and reviewing schedules and having a commitment to terminate the R and D program if it is unlikely that industries expectations will be achieved.